https://sufferbetter.com/stories daily 0.75 2025-01-25 https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1586464316811-T77LYUCJR2NSL49ZLCI8/SB-Banner-GranitePeak.jpg Stories https://sufferbetter.com/stories/what-you-can-should-do-to-improve-our-air monthly 0.5 2025-01-25 https://sufferbetter.com/stories/what-if-everyone-did-something-to-slow-climate-change monthly 0.5 2025-01-04 https://sufferbetter.com/stories/what-can-you-do-to-improve-our-air monthly 0.5 2024-01-20 https://sufferbetter.com/stories/sustainability-a-good-and-never-ending-effort monthly 0.5 2024-01-06 https://sufferbetter.com/stories/lets-talk-partners monthly 0.5 2023-08-25 https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/78012982-c7b7-429c-97e5-77fbc32d18e9/7th-partners2.png Stories - Let's talk partners - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1692996811575-FN37UE19NOEVVG7Q3YTX/RAD-logo_words.png Stories - Let's talk partners https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1692996739268-D06349Q4OAI53KELTI2Y/BP_FULLCOLOR_V01.png Stories - Let's talk partners https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1692996852571-71WJ83NRQ6Q40L26ZWPX/hoka_one_one___logo.jpg Stories - Let's talk partners https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1692996621202-DLSCTXOMVD5ZL2NU5E32/EcoFlow_Wormark_Black_Collection_CMYK.jpg Stories - Let's talk partners https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1692996871990-3T6OVEWQJ69ACMKJS6EG/La+Sportiva+Logo.png Stories - Let's talk partners https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1692996643927-GJ1M3JO2FSXTA0K5JYG5/PHB+2.png Stories - Let's talk partners https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1692996654443-GM0FRYD53L07UCVGUBBG/ABC_Primary+Transparent.png Stories - Let's talk partners https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1692996740265-GTOV9EI0EYLZKAQ85SSD/racerite.jpeg Stories - Let's talk partners https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1692996739296-33XL4N4JNMM0CUQYVPGI/EcoVessel_Website_Logo_2-01_360x.png Stories - Let's talk partners https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1692996602949-YVEOFARZXVS55XPIS99Q/BOCOGear_Logo_Color-01.png Stories - Let's talk partners https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1692996889431-CPFOAXSCIM8Y6JPI1UJH/UD-logo.png Stories - Let's talk partners https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1692996985308-6OIHLDZEGS03Q8J3NUGR/Gnarly-Race-Logo.jpg Stories - Let's talk partners https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1692996781815-S86WOMBLGGCREYYWT00Y/plogo.png Stories - Let's talk partners https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1692997972061-FIBZPJZ45I9J49H7RPII/Salomon-Logo.png Stories - Let's talk partners https://sufferbetter.com/stories/ptra monthly 0.5 2023-06-29 https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/b1e95798-c289-4044-a2a8-5668e53b861e/cropped-logo1.png Stories - PTRA: Guidelines for Trail Races - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://sufferbetter.com/stories/simple-steps-better-air-why-it-makes-sense-to-justskip2 monthly 0.5 2022-12-27 https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/feb19d6c-09e7-4d33-90fa-fbc5d27786ed/SSBA-RUFA.png Stories - Simple Steps Better Air - Why It Makes Sense to #Justskip2. - Make it stand out This is why we RUFA and why we #justskip2 https://sufferbetter.com/stories/suffer-better-do-good-grants monthly 0.5 2022-08-11 https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/92eb3295-84a3-4e80-bd93-bcad0e49393e/D0AA5F76-B7C9-49D7-99E6-B94C6A440C16.jpg Stories - Suffer Better Do Good Grants - Make it stand out We supported the compassionate work of this truly great man, who, for his 50th birthday gathered a core group of friends to join him in running 50 miles and raising money to support his friend and neighbor whose daughter suffered from a rare mitochondrial disease. It was a gnarly, windy day and, while no one actually ran 50 miles, everyone contributed to a special day and real dollars were raised. We provided some dough to print special Ts for those joining in and made a donation to the cause. https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/de8b9701-afbf-498b-83ef-7f3775567ef4/48287021-665A-45F8-90BD-7855EDADBACD_1_102_o.jpeg Stories - Suffer Better Do Good Grants - Millie This is Millie. A truly special woman and member of our community learned that her sweet young niece, Millie, had been diagnosed with medulla blastoma. To support her niece, she raised real $ by running Rim-to-Rim-to-Rim at the Grand Canyon - some 48 miles all in. We donated to the cause and supported her effort via our various social channels. https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/d89cbea8-01b0-4493-89fa-a8c04f6bcdc0/31EEAA4B-8DC5-443B-8183-90FCB30630CD.jpeg Stories - Suffer Better Do Good Grants - Make it stand out We loved this Camp from the moment we heard about it. For 2 years now, we’ve supported this unique Camp for youngsters in one of Denver’s worst neighborhoods, forging the thoughtful active outdoorists of the future via a summer program that introduces them to the power of the outdoors and their key role in protecting it for future generations. https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/f422d8bb-7c02-4d73-a2a9-1c1f7d53846a/A9CBE256-45DF-4B14-9A07-8DB6D156CA15_1_102_o.jpeg Stories - Suffer Better Do Good Grants - Make it stand out These two extraordinary women host regular gatherings, bringing together diverse groups of women in their circles, building confidence and community. Their work is beautiful to behold, almost magical, and is shared with incredible joy. We’ve contributed both $ and product to them and their groups. https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/431def51-4ebe-4b2e-9995-87ac24effb3f/LTPosterfinal_GMC.jpeg Stories - Suffer Better Do Good Grants - Up our alley! @adentures.of.tracy reached out to us with her plan to hike the Long Trail in VT, to raise awareness and dough to get more young people outdoors via Big City Mountaineers. Right up our alley! https://sufferbetter.com/stories/origins-from-competitor-july-15 monthly 0.5 2022-06-13 https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/b997ca31-fec4-478e-aeb5-85ead0832a9a/Competitor-July15.Starting+Lines1.jpg Stories - Origins - From Competitor Magazine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/f965f009-52bf-4723-86a5-7c5daf5547ba/Competitor-July15.Starting+Lines2.jpg Stories - Origins - From Competitor Magazine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://sufferbetter.com/stories/hydration-hullabaloo monthly 0.5 2021-06-02 https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1622651266987-66WYI3BV3K365U95MO4O/Nutrition+Mechanic+Logo.png Stories - Hydration Hullabaloo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://sufferbetter.com/stories/this-or-that-nutrition monthly 0.5 2021-04-04 https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1617576115880-U166FHK8YU5AI0NVPNC0/Nutrition+Mechanic+Logo.png Stories - THIS or THAT Nutrition https://sufferbetter.com/stories/periodization-layers-to-health-and-performance monthly 0.5 2021-02-28 https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1614548151545-EBL4WWMPYWG86O1QUKXR/Nutrition+Mechanic+Logo.png Stories - Periodization Layers to Health and Performance https://sufferbetter.com/stories/how-do-we-show-up-nutritionally monthly 0.5 2021-02-01 https://sufferbetter.com/stories/food-and-fueling-moving-from-the-binary-approach monthly 0.5 2019-09-29 https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1569799138335-YGHEKOV5MT339I51K2A3/The+Nutrition+Mechanic+-Web+v2.jpg Stories - Food and Fueling: Moving from the Binary Approach https://sufferbetter.com/stories/why-do-we-run monthly 0.5 2019-09-03 https://sufferbetter.com/stories/it-all-started-somewhere monthly 0.5 2019-04-12 https://sufferbetter.com/stories/nothing-lasts-forever monthly 0.5 2019-04-12 https://sufferbetter.com/stories/lion-what-lion monthly 0.5 2019-04-12 https://sufferbetter.com/stories/workout-recovery-starts-when monthly 0.5 2019-04-01 https://sufferbetter.com/stories/oi0csiyfddun69697nv8609wa8dmv7 monthly 0.5 2019-04-01 https://sufferbetter.com/stories/2014/1/23/get-out-there monthly 0.5 2020-04-09 https://sufferbetter.com/stories/category/Trail+running monthly 0.5 https://sufferbetter.com/stories/category/Exercise monthly 0.5 https://sufferbetter.com/stories/category/Nutrition monthly 0.5 https://sufferbetter.com/stories/category/Running monthly 0.5 https://sufferbetter.com/stories/category/Endurance monthly 0.5 https://sufferbetter.com/stories/category/Outdoors monthly 0.5 https://sufferbetter.com/stories/tag/Nature monthly 0.5 https://sufferbetter.com/stories/tag/Suffer+Better monthly 0.5 https://sufferbetter.com/stories/tag/Dina+Griffin monthly 0.5 https://sufferbetter.com/stories/tag/Nutrition monthly 0.5 https://sufferbetter.com/stories/tag/Athlete+nutrition monthly 0.5 https://sufferbetter.com/stories/tag/Air+quality monthly 0.5 https://sufferbetter.com/stories/tag/Outdoors monthly 0.5 https://sufferbetter.com/stories/tag/%23justskip2 monthly 0.5 https://sufferbetter.com/stories/tag/Why+run%3F monthly 0.5 https://sufferbetter.com/stories/tag/NutritionMechanic monthly 0.5 https://sufferbetter.com/stories/tag/Trail+running monthly 0.5 https://sufferbetter.com/stories/tag/Suffer+Better+blog monthly 0.5 https://sufferbetter.com/stories/tag/Running monthly 0.5 https://sufferbetter.com/stories/tag/RUFA monthly 0.5 https://sufferbetter.com/stories/tag/Upforairseries monthly 0.5 https://sufferbetter.com/home daily 1.0 2023-10-25 https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1586471062576-X773J2WYRHC8LOUXSSZZ/SB-Banner-GranitePeak.jpg Home https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1554484005153-L0JCBBBWZU731GO80B14/Shad-bike.jpg Home https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1554146331918-HWUKH6N2TN14H68WREW2/IMG_6545.jpg Home https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1586470456773-G54D0LDUL2TYBE6NL06P/IMG_1313.jpg Home https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1586467818854-YRM0LRLYSU0L05COTAR0/fullsizeoutput_374c.jpeg Home https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1586467992254-5XOIG7JXUPQ92IBETAAN/Kunlong_sunset-headlamp.jpg Home https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1586470394873-LIW6S2Y9E5PSFT55M96D/Goathigh.jpg Home https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1586470444582-W3JJ83Y89H6FFX9BZISV/IMG_1550.jpg Home https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1586471376111-H1LTJ33BMWBQ5221WVY8/ELD-Staunton.jpg Home https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1586480948614-Q6LQS4HFMB5T2IYI0AB4/B-P-Competitor.jpg Home - About Read how we started and where we’re going - with your help. https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1586295823475-OEOECUFBEOP1ZE38J0N8/27293035518_5b5c12cf08_o.jpg Home - We need you Without you and your support we are nothing and going nowhere. Join us: Run or volunteer with us at our events, buy our stuff and fly the flag when you’re out there running or riding, or donate what you can. https://sufferbetter.com/events daily 0.75 2026-03-12 https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1586296709054-VE319942I4GRJR5QLSPO/RUFA18-Start.jpg Events https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/370f3e4d-d790-4249-b9b5-07059c073f3b/Coming+October+%E2%80%9826.png Events - Suffer Better Fall Trail Runs Our 10th Annual Fall Trail Runs are coming up in October 2026. Crazy for us to even think that we’d still be doing our Fall Runs after 10 years. Each year gets better and we’re excited for a big splash for the big 10! https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/97824dbd-1614-479d-bdc9-cf695c4cbb48/2.png Events - RUFA-2027 The big 10 is coming: our 10th time hosting the CO edition of the crazy, but wild and wonderful, RUFA. Once again we get to run on the beautiful trails at Staunton State Park. It’s gonna be big and good! https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/cab36195-e9b5-42df-aac1-2046b1d688dc/Scholarship+Fund.png Events - Make t stand out Scholarships will be available for both individual youths and youth accompanied by an adult mentor/parent/guardian to register for select trail runs and to prepare for their event with the assistance of a licensed coach. https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1586458533201-QZRPV86IUH8DRU0VAOJA/Kunlong_onTrail.jpg Events “Do Good” grantee, Kunlong von Cousin on the trail during his 50th Birthday 50-mile fundraiser for the Unstoppable Nina Hall Fund. Read the article about Kunlong here. https://sufferbetter.com/contact daily 0.75 2020-04-09 https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1586464176392-E39NUCQT42DWX7WC6CJL/Kunlong_sunset-headlamp.jpg Contact https://sufferbetter.com/support daily 0.75 2024-01-22 https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1586299090842-MEY0PILBX8EP5IXU0GSM/JennyA-RUFA18.jpg Support https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1586463847585-92J5RMKB3GEFCHL0ZHNN/SB-incircle.png Support Give https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/8a30995f-eee3-4364-902e-18626c608988/MidnightDFT.png Support Fly the flag https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/67daec89-9c3e-44ee-a209-22d015c1036d/3.png Support RUFA-CO-2019 https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1554327301519-B29GRWM30C7VAZOMKU6V/fullsizeoutput_2f97.jpeg Support The Community thrives. https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1564166704454-E7YQIGBVMYQCGU8PPPDB/RAD-logo_words.png Support https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1564167369791-ARYTCEC9AP7OA6U6TMME/SSBA-Logo.png Support https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1564166673574-E575BS6C62VIBDX0VNK9/UD-logo.png Support https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1566923001690-HKN36NY9Z0R4YJ1UDF9Q/Racerite-logo.png Support https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1581209179460-48X7X8X38IXEI9JX2BK0/BD-Logo.png Support https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1581209325666-TOMHGQY0UAKN3CPP0HQ5/RAQC.png Support https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1581209867713-JWF96AZ8BIC1M5PZZIEE/PF.png Support https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1625075834103-KOG8199PBBLZHHB7JZ4M/sierra-nevada-logo-1.png Support https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1625075912763-YGHGJCT3JRHFUV238BIX/hoka_one_one___logo.jpg Support https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1643857405236-3T89WHLEPDWRAXCZFK26/La%2BSportiva%2BLogo.jpg Support https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1643857466924-LR6VCX2N6HJ1ECTHMZII/BP_FULLCOLOR_V01.png Support https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1678746804524-TZGQYSJAQ6UHZ6F6LF2K/ABC_Primary%2BTransparent%2B2.jpg Support https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1678746894447-Y4WR9LI2TXF6TA9RH1WW/EcoVessel_Website_Logo_2-01_360x.png Support https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1678746989415-I94AW61K37PLIWM0Y0UT/frtc-triangle-logo.png Support https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1678747045109-6MDVKQE5JWI0AF7J0DNM/PHB.png Support https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1678747086362-6DSX50S5CMTREC849F10/Gnarly-Race-Logo.jpg Support https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1678748719084-VXWGTQKOLAEJBYVBSPOY/boco-gear.png Support https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1705963516807-GPKWZ2ZDXP90CM9QQVZF/Upslope+Shield+Logo+-+Red+%281%29.png Support https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1705963536780-AB3GL4UID75337DL13KA/hyrdrapak.png Support https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1705963560825-9RHB9NVD9EONT1JXH8LC/EcoFlow_Wormark_Black_Collection_CMYK.jpg Support https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1705963596835-NTH38NJNV0VPI4IMEIQ9/HPI+logo+1022+%281%29.jpeg Support https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1705963699139-2ZFJOCB6TPSNM450MBVH/Patagonia_Belwe_Black.png Support https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1581208946801-546WQ9009BJR1Q3T2W1R/COBA%2BHorizontal.jpg Support We are proud members of the Colorado Outdoor Business Alliance or COBA, a program of Conservation Colorado. COBA is a coalition of Colorado-based businesses and entrepreneurs advocating for strong conservation policies. United by the shared values of protected public lands, healthy rivers, and a stable climate, we advocate to protect the unmatched competitive advantages these values provide our businesses, industries, and way of life. We develop successful conservation campaigns that are innovative, sophisticated, and stakeholder-driven. https://sufferbetter.com/donate daily 0.75 2024-11-25 https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1553647141341-V3GNKUIQA3M73W9TUZ1E/image1.jpg donate https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1623283073862-D8HJBHEER2LFN6ZA073S/SB-fundraising-infoG-new.png donate - Make it stand out The Goal https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1554923602687-B8V5N3SZE616KDXQL4S4/1%25_blue_small.png donate https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1623282711293-SGJ98TKNCO5PUP93ZTDU/SB-Fundraising+%281%29.png donate - Make it stand out The Plan https://sufferbetter.com/banner daily 0.75 2019-03-28 https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1553810595709-5ZLR2NSYHUMF4SRQRL0E/IMG_6545.jpeg Banner https://sufferbetter.com/intro daily 0.75 2019-03-28 https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1553809337417-9VE5YZ9ID29EIJVTCD23/PICT0018.JPG Intro https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1553809386312-YWW8MJ7BOAVL3TBT79TQ/Picture+028.jpg Intro https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1553809487827-MFMXUADZ58WZ422479II/IMG_0846.JPG Intro https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1553809603174-HXGHY29PGEOC357WIB1V/IMG_E0306.JPG Intro https://sufferbetter.com/ride daily 0.75 2019-03-29 https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1553809990842-5F87GLFRWQIFHNT55LY6/fullsizeoutput_3195.jpeg Ride https://sufferbetter.com/story daily 0.75 2019-03-28 https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1553809837638-IH8E2NFQ0LEKQKE0XA6H/IMG_3166.JPG Story https://sufferbetter.com/about daily 0.75 2023-10-25 https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/1586474728057-EBZV77RNHMR67U77NG08/KeithR-GranitePeak.jpg About https://images.squarespace-cdn.com/content/v1/5c9ab69616b64065dcede781/795d91aa-0597-4ee0-adef-c136c6626033/BA-beat.jpg About - Suffer Better began in the summer of 2013 when, at a tough trail race high in the mountains of CO, our co-founder, Bob Africa, finished strong, passing a number of runners over the final tough miles. 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