This is the place to check for what's new and what's coming in the Suffer Better universe.
Suffer Better 10 Mile Trail Run - The annual Suffer Better Trail Run is back - harder and longer than our inaugural 10K. 10 miles - 2 5-mile loops - of steep and rugged single track and forest road through Aspen and pine forest. Run and raise money for conserving our precious public lands. September 29, 2018. Sign up here: http://bit.ly/SufferBetter-10_miler
New Goods - The Triple T: New Ts, Tanks and Truckers are in the shop.
Our new Mens Ts are 100% organic cotton and super soft; ideal for running or whatever you're up to. With our new logo front and center, and suffer Better on the back, these are available in ocean blue and black.
Our new Womens tanks combine organic cotton, sustainably grown bamboo and just the right amount of spandex so they fit like you want. Our new logo graces the front, and both Suffer Better and the 110 are on the back. Available in black.
Our new logo just screamed to be the center of attention on our latest technical trucker. Featuring a deep blue front with our new logo centered on a bright blue embroidered patch and 3 colorful horizontal stripes, with a white mesh back and Suffer Better embroidered over the snap closure, it's a darn good looking lid.