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Check here for what's new and what's coming in the Suffer Better universe.

Dispatch Radio - We said more good things were coming with the folks at Dispatch Radio.  Well - June 21 it is.  The topic is Resilience and will feature a conversation with Brendan Leonard and Rob Harsh.  Suffer Better is the featured nonprofit for the eve, appropriately enough.  So come out to Studio Boulder and enjoy the show.  But you gotta get a ticket if you wanna be there in person.  Get yours at

New Goods - The Triple T: New Ts, Tanks and Truckers are in the shop. 

Our new Mens Ts are 100% organic cotton and super soft; ideal for running or whatever you're up to.  With our new logo front and center, and suffer Better on the back, these are available in ocean blue and black. 












Our new Womens tanks combine organic cotton, sustainably grown bamboo and just the right amount of spandex so they fit like you want.  Our new logo graces the front, and both Suffer Better and the 110 are on the back.  Available in black.



Our new logo just screamed to be the center of attention on our latest technical trucker.  Featuring a deep blue front with our new logo centered on a bright blue embroidered patch and 3 colorful horizontal stripes, with a white mesh back and Suffer Better embroidered over the snap closure, it's a darn good looking lid.

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