Suffer Better

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NEW Suffer Better Cycling Gear

Cyclists can, and do, suffer with the best of them.  In honor of all those two-wheeled beasts who fly on the roads and shred the trails, we have partnered with Cuore, Swiss makers of premium cycling wear (yes, think Le Tour, the USA Pro Challenge, the Cape Epic, and more) to offer our latest cycling kit - both bibs and jerseys.  Both are Suffer Better black with either green and white or dark pink and white accents.  Of course, Suffer Better is prominently displayed so the world knows just how you roll on the roads or trails. We have joined forces with People for Bikes to support their phenomenal work to improve cycling for everyone. 10% of all cycling product sales will be donated to them to continue that good work.

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